With new laws that have made gambling in internet casinos legal, the UK is experiencing a booming newfound interest in publications that cater to customers of the internet casinos.

Since the legalization of internet casinos, British adults have been taking to online betting in droves. The marketing researcher Forrester reported to 76% of Britain’s adult internet users has placed a bet, either online or offline. In February of 2005, 3.2 million UK residents visited one of the scores of internet casinos that cater to British residents.

Former Daily Telegraph chief executive Jeremy Deedes is planning a daily newspaper entirely dedicated to internet casinos and other forms of gambling. The paper will be called The Sportsman, but will not by any means be focused only on sports betting, unlike competing magazine the Racing Post. The Sportsman is scheduled to appear in the spring of 2006.

Dennis Publishing, one of the UK’s biggest magazine companies and the publisher of Maxim Magazine, will also be getting in on the internet casinos act, with one gambling magazine already in circulation, and two more magazines in the planning stages.

Richard Downey, who is in charge of Dennis Publishing’s gaming magazines division, said that there is room enough in the booming market for all of the publications, and more.

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